Commerce that converts and scales
From headless storefronts and marketplaces to inventory, loyalty, and AI merchandising — we build commerce software that loads fast, sells more, and holds up on your busiest day.
- <1.5s Storefront load target
- Headless Composable by default
- 100% Code & IP you own
- Peak-ready Built for your busiest day
Good products, leaking through the tech
The demand is there. The stack around it is quietly costing you sales.
-
Carts that leak
Slow pages and clunky checkout quietly bleed conversions you already paid to acquire.
-
Inventory out of sync
Stock, orders, and channels drift apart — overselling here, dead stock there.
-
Channel silos
Web, marketplace, and in-store each live in their own tool, with no single view of the customer.
-
Buckles at peak
The one day traffic spikes is the day the platform slows down or falls over.
From one storefront to every channel
-
DTC & emerging brands
Fast, branded storefronts that turn traffic into loyal, repeat customers.
-
Multi-store retailers
Unified catalog, pricing, and inventory across every location and channel.
-
Marketplaces
Two-sided platforms with vendor onboarding, payouts, and trust built in.
-
B2B & wholesale
Account pricing, bulk ordering, and approval flows your buyers expect.
-
Omnichannel & retail
Web, app, and in-store POS working from one connected backend.
-
Grocery & QSR
High-velocity ordering, delivery, and fulfillment under real-time pressure.
Built for every retail model
Whether you sell direct, wholesale, or across a marketplace, we build commerce systems that fit how you actually go to market, and scale with you as you grow.
- DTC & emerging brands
- B2B & wholesale
- Marketplaces & platforms
- Omnichannel retailers
- Subscription commerce
- Social & live commerce
From a single flagship store to international chains, we shape the platform around your catalog, footprint, and how you operate day to day.
- Multichannel retailers
- Mono-brand retailers
- Multi-brand retailers
- Manufacturers & DTC
- Grocery & convenience
- Specialty retailers
- Local & international chains
- Pop-up & DTC startups
The full commerce stack
One storefront or a connected platform — custom-built, fast, and yours to own.
-
Custom & headless storefronts
Fast, composable commerce front-ends built for conversion and SEO.
-
Marketplace platforms
Multi-vendor catalogs, onboarding, payouts, and ratings that scale.
-
Inventory, OMS & PIM
One source of truth for products, stock, and orders across channels.
-
Loyalty & subscriptions
Programs, rewards, and recurring revenue that keep customers coming back.
-
Checkout & payments
Frictionless, secure checkout with the gateways and wallets buyers use.
-
POS & in-store
In-store systems that stay in sync with online inventory and customers.
-
ERP & CRM integration
Connect commerce to the finance, fulfillment, and marketing tools you run.
-
Analytics & dashboards
See what sells, what stalls, and where margin is actually made.
Built to move the numbers that matter
- Higher conversion Faster pages and cleaner checkout turn more visits into orders.
- Bigger baskets Smart recommendations and bundling lift average order value.
- Less cart abandonment Frictionless checkout keeps buyers from dropping at the last step.
- Repeat & retention Loyalty and subscriptions turn one-time buyers into regulars.
AI that sells, not just decorates
We add AI where it lifts revenue and cuts manual work — smarter discovery, sharper pricing, and support that scales through peak.
- Production, not a demo
- You own the code, the prompts and the accounts
- Fixed price on the scope we agree
- Recommendations & personalization Show each shopper what they're most likely to buy next.
- Visual & semantic search Let customers find products by meaning or image, not exact keywords.
- Dynamic pricing & merchandising Optimize price and placement from real demand signals.
- Demand forecasting Predict what sells so you buy and stock smarter.
- AI support & fraud checks Scale support through peak and flag risky orders automatically.
- We walk the work with you Thirty minutes on how the job actually moves today, step by step, in your vocabulary rather than ours.
- We mark where AI pays and where it does not Two or three places it would earn its keep, the places it would not, and a rough number against each.
- You keep the map either way Written up and sent over, yours to build with us, build elsewhere, or shelve. No follow-up sequence.
And if AI is the wrong tool for a step, we will say so on the call. Plenty of the work below is better done with plain software.
Why retailers hesitate to rebuild, and what we do about it
The honest objections we hear before a commerce build, and the straight answers that get companies comfortable enough to start.
-
01
“A rebuild will tank our SEO and sales.”
We migrate in stages, preserve URLs and redirects, protect rankings, and cut over only once the new store is proven, so revenue holds through the switch.
Learn more -
02
“We can't afford downtime on a peak day.”
We architect for scale from day one, load-test against your busiest scenarios, and run the old and new store in parallel before flipping traffic.
Learn more -
03
“We've been burned by an agency before.”
You see working software every sprint, we build inside your own accounts, and everything is documented and handed over. No black box, no lock-in.
Learn more -
04
“It won't fit our ERP, POS, and marketing stack.”
Integration is most of what we do. Inventory, orders, and customers flow through one clean layer instead of five disconnected tools.
Learn more -
05
“Custom commerce is too expensive.”
We scope one high-value outcome at a fixed price and ship in slices, so spend maps to revenue rather than an open-ended retainer, and you own the code.
Learn more -
06
“AI features feel like a gimmick.”
We ship AI only where it lifts revenue, like recommendations, search, and support, with clear guardrails and measurement. No gimmicks.
Learn more
From first call to a store that ships
-
01
Discovery & goals
We sit with your people to map catalog, channels, and the metric that defines success, then agree what to build first.
A costed, prioritized plan -
02
Architecture & stack
We design a composable architecture and scope every integration your operation depends on before the build starts.
Composable architecture map -
03
Build in sprints
We ship a working storefront and systems in reviewable slices every couple of weeks, wired into your tools.
Working store, every 2 weeks -
04
QA, speed & security
We load-test against your busiest day, keep it PCI-aware, and tune for Core Web Vitals so it stays fast at peak.
Peak-load + PCI sign-off -
05
Launch & grow
We launch, train your people, hand over code and accounts, then keep optimizing conversion after go-live.
Live, owned, optimized
Wired into the tools you already sell on
Battle-tested commerce tech and the platforms your store already runs on, chosen to load fast and scale through peak.
Commerce we’ve shipped
A few of the storefronts and platforms we’ve built and handed over to the companies that run them.
Every figure below is real and shared with the customer's permission. Three of the five asked not to be named, so we describe them by niche instead.
-
Sports E-learning
Athletes Ocean: one platform where athletes teach and coaches buy for their teams
2,036% Net sales growth YoY 0.7s Page load, from 16.7s View case study -
Jewelry
A WooCommerce store turned into a custom-ring design studio
10 Production stages on rails 2-way GoHighLevel sync View case study -
Automotive
A nationwide pre-owned vehicle marketplace
2 Seller models, one platform 50mi+ Radius search to nationwide View case study
Questions we hear first
Still curious? Book a discovery session and we'll answer the specifics for your store.
Can you replatform without killing our SEO or sales?
Yes. We plan migrations carefully — preserving URLs and redirects, protecting rankings, and cutting over in stages so the store keeps selling. You see the new experience before it goes live.
Do we have to leave Shopify / our current platform?
Not necessarily. We often go headless on top of platforms like Shopify or commercetools, keeping what works and rebuilding only the parts that limit speed or flexibility.
Will it hold up during peak sales?
That's a design goal from day one. We architect for scale, load-test against your busiest scenarios, and use edge/CDN delivery so the store stays fast when traffic spikes.
Can you connect our ERP, POS, and marketing tools?
Yes — inventory, orders, finance, and customer data flow through clean integrations so every channel works from one source of truth instead of five disconnected tools.
Do we own the platform once it's built?
Completely. The code, accounts, and documentation are yours, and we train your people to run and extend it. No lock-in and no per-seat licensing to us.